Zum Riders App Privacy Policy

Zum Services, Inc. Riders App Privacy Statement

Last Updated: May 24, 2024

The privacy of our students is very important to us. We are providing this privacy statement to help students and their parents or guardians understand the limited ways we collect, use, and disclose students’ personal data in connection with the rider app.

In sum, the only personal data collected directly from students by this app is their device and account information, usage data, app and ride ratings, and geolocation information (but only to the extent necessary to display maps and the location of rides). We also may collect personal data about students from their parents or guardians and their school. Please see below for details.

Information we collect directly from students

• Geolocation data. We may collect geolocation data when a student uses our app in order to display maps and the location of rides. This information may include precise geolocation data.
• Identifiers and device information. The service may automatically log information about a student’s device or account, including device identifiers (such as Mobile ID); account identifiers; device type; the device’s operating system and type and version, language, settings, and configuration; and mobile carrier.
• Usage data. We may automatically log certain activity on this app to provide and improve our services, including the URL of the website from which a student came to our app, a student’s interaction with the app, pages viewed, time spent on a page, access times, and other similar details about a student’s use of our app.
• Rating. We may collect a student’s rating for the app and rides (the rating does not allow for any written or narrative input or attachments)

Information we collect from parents or guardians and schools

• Name, contact, and account information. Such as name, username, student identifier, and password; contact details such as email address, postal address, and phone number.
• Demographic data. Such as date of birth, gender, school, and grade level.
• Content, communications, and files. Such as photos uploaded to our services, email messages, or other communications.
• Health-related data. We may collect information concerning a student’s need for additional assistance but only to the extent necessary for that student’s safe transportation.

Information we obtain from other third-party sources

To the extent necessary for the provision of our services, we may also obtain certain information from other third-party sources, such as mapping software or information received from the device itself.

Our Use of Personal Data

We use personal data in the following ways:

• Product and service delivery. To provide and personalize our services, including troubleshooting and improving those services. For ratings, this may include anonymizing and aggregating ratings from multiple students.
• Business operations. To operate our business, such as billing, accounting, improving our internal operations, securing our systems, detecting fraudulent or illegal activity, and meeting our legal obligations.
• Customer support. To provide customer support and respond to questions.
• Communications. To send information, including confirmations, technical notices, updates, security alerts, and support and administrative messages.

Our Disclosure of Personal Data

We may disclose personal data (a) with parents’, guardians’, or schools’ consent, (b) as necessary to complete transactions or provide services requested or authorized on behalf of the student, or (c) as follows:

• Students’ parents or guardians and schools: We may provide a student’s personal data to the student’s parents or guardians and schools, for example to provide updates on rides and support services.
• Service providers. To the extent necessary to provide our service, we may provide personal data to vendors or third parties working on our behalf. For example, we may provide personal data to our vendors that provide data hosting, customer service support or help secure our systems.
• Legal and law enforcement. We may preserve and disclose personal data when we believe that doing so is necessary to comply with applicable law or respond to valid legal requests, such as from law enforcement or other government agencies.
• Security, safety, fraud, and protecting rights. We may disclose personal data if we believe it is necessary to:
  • protect ourselves, customers, and others, for example to prevent spam or attempts to commit fraud, or to help prevent the loss of life or serious injury;
  • operate and maintain the security of our services, including to prevent or stop an attack on our computer systems or networks; or
  • protect the rights or property of ourselves or others, including enforcing our agreements, terms, and policies.

Retention of Personal Data

We retain personal data for as long as needed to provide and improve our services and fulfill the transactions requested on students’ behalf, comply with our legal obligations, resolve disputes, enforce our agreements, and for other legitimate business purposes.

Security of Personal Data

We take steps designed to protect personal data from unauthorized access, use, disclosure, alteration, and destruction. To help us protect their personal data, students should use a strong password and never share their password or single-use code with anyone, nor use the same password with other sites or accounts.

Changes to this Privacy Statement

We will update this privacy statement when necessary to reflect significant changes in personal data collection, how we use personal data, or applicable law. When we post changes to the statement, we will revise the “Last Updated” date at the top of the statement. Any modifications to this privacy statement will be effective upon our posting the modified version (or as otherwise indicated at the time of posting). In all cases, a student’s use of the service after the effective date of any modified privacy statement indicates the student’s or their parents’ or guardians’ acknowledgment that the modified privacy statement applies to their interactions with the service and our business.

How to Contact Us

If parents or guardians have a privacy concern or question for Zum, please contact us at privacy [at] ridezum [dot] com or at Zum Services, Inc., Attn: Privacy Dept., 275 Shoreline Drive, Suite 200, Redwood City, CA 94065.

Scope

This privacy statement applies to Zum Services, Inc. and to our controlled affiliates and subsidiaries that operate our student app. This privacy statement only applies to our services that link to this statement, but it does not apply to any services that link to, display, or reference a different privacy statement.

‍