Zum Parents App Privacy Policy

Zum Services, Inc. Zum App for Parents Privacy Policy

Last Updated: July 1, 2024

Your privacy and the privacy of our students is very important to us. We are providing this privacy statement to help you understand the limited ways we collect, use, and disclose personal data in connection with the parent app.

This privacy statement applies to Zum Services, Inc. and to our controlled affiliates and subsidiaries that operate our Zum app for parents. This privacy statement only applies to our services that link to this statement, but it does not apply to any services that link to, display, or reference a different privacy statement.

Personal Data We Collect

The personal data we collect depends on how you interact with us, the services you use, and the choices you make. We may collect personal data directly from you, such as when you provide an email address to us, and we automatically collect certain personal data from you when you visit and navigate our app. In addition, schools and other third parties may provide personal data about you or your student to us as described in this statement.

Information you provide directly

We may collect personal data you provide to us, such as:

• Name, contact, and account information. Such as names, usernames, student identifier, and password; contact details such as email address, postal address, and phone number.
• Demographic data. Such as date of birth, gender, school, and grade level.
• Content, communications, and files. Such as photos you upload to our services, email messages, or other communications.
• Health-related data. We may collect information concerning your student’s need for additional assistance only to the extent required for safe transportation of your student.

Information we collect automatically

We may collect certain information automatically in conjunction with our services, such as:

• Identifiers and device information. The service may automatically log information about your or your student’s device or account, including device identifiers (such as Mobile ID); account identifiers; device type; the device’s operating system and type and version, language, settings, and configuration; and mobile carrier.
• Geolocation data. We collect geolocation data in order to display the maps and the location of rides. This information may include precise geolocation data.
• Usage data. We automatically log your activity on this app to provide and improve our services, including the URL of the website from which you came to our app, your interaction with the app, pages viewed, time spent on a page, access times, and other details about your use of our app.

Information we generate

We may infer new information from other data we collect, including using automated means to generate information about your likely preferences or other characteristics in order to provide or improve our services.

Information we obtain from third-party sources

To the extent necessary for the provision of our services, we may also obtain certain information from other third-party sources, such as mapping software or information received from the device itself.

Our Use of Personal Data

We use personal data in the following ways:

• Product and service delivery. To provide and personalize our services, including troubleshooting and improving those services.
• Business operations. To operate our business, such as billing, accounting, improving our internal operations, securing our systems, detecting fraudulent or illegal activity, and meeting our legal obligations.
• Customer support. To provide customer support and respond to questions.
• Communications. To send you information, including confirmations, technical notices, updates, security alerts, and support and administrative messages.

Our Disclosure of Personal Data

We disclose personal data (a) with your consent, (b) as necessary to complete transactions or provide the services requested or authorized on behalf of you or your student, or (c) as follows:

• Service providers. To the extent necessary to provide our service, we may provide personal data to vendors or third parties working on our behalf. For example, we may provide personal data to our vendors that provide data hosting, customer service support or help secure our systems.
• Legal and law enforcement. We may preserve and disclose personal data when we believe that doing so is necessary to comply with applicable law or respond to valid legal requests, such as from law enforcement or other government agencies.
• Security, safety, fraud and protecting rights. We may disclose personal data if we believe it is necessary to:
  • protect ourselves, customers, and others, for example to prevent spam or attempts to commit fraud, or to help prevent the loss of life or serious injury;
  • operate and maintain the security of our services, including to prevent or stop an attack on our computer systems or networks; or
  • protect the rights or property of ourselves or others, including enforcing our agreements, terms, and policies.

Your Choices and Control of Personal Data

When you are asked to provide certain personal data, you may decline. Additionally, your phone’s operating system may include functionality to enable you to make certain choices concerning the collection and processing of personal data related to your device. However, if you choose not to allow collection of certain information or processing that is necessary for certain services or features, those services or features may not be available or fully functional.

Retention of Personal Data

We retain personal data for as long as needed to provide and improve the services and fulfill the transactions requested, comply with our legal obligations, resolve disputes, enforce our agreements, and for other legitimate business purposes.

Security of Personal Data

We take steps designed to protect personal data from unauthorized access, use, disclosure, alteration, and destruction. To help us protect personal data, you should use a strong password and never share your password or single-use code with anyone, nor use the same password with other sites or accounts.

Changes to this Privacy Statement

We will update this privacy statement when necessary to reflect significant changes in personal data collection, how we use personal data, or applicable law. When we post changes to the statement, we will revise the “Last Updated” date at the top of the statement. Any modifications to this privacy statement will be effective upon our posting the modified version (or as otherwise indicated at the time of posting). In all cases, your use of the service after the effective date of any modified privacy statement indicates your acknowledgment that the modified privacy statement applies to your interactions with the service and our business.

How to Contact Us

If you have a privacy concern or question for Zum, please contact us at privacy [at] ridezum [dot] com or at Zum Services, Inc., Attn: Privacy Dept., 275 Shoreline Drive, Suite 200, Redwood City, CA 94065

‍