Abstract green gradient curved shape on a black background.

Reimagining student transportation

School transportation was built for a different era. Disconnected, unreliable, and full of anxiety for everyone it touches. Zūm was founded to transform the daily ride to school into a connected, predictable, and safer experience for everyone.

Students exiting a 100% electric Zum Services, Inc. school bus, with a Zum sidewalk sign displayed in front of the vehicle.
Students exiting a 100% electric Zum Services, Inc. school bus, with a Zum sidewalk sign displayed in front of the vehicle.
Our Mission

Our story begins with
our mission

Our first mission is to transform the daily journey to and from school from a source of anxiety and disruption into a connected mobility experience which delivers students ready to learn, families moving through their day with confidence, and school districts operating with greater safety, efficiency, and trust.
Where We Started

Founded with
parents in mind

Our founder’s mother sacrificed a thriving career to raise her four children. Years later our founder and CEO, Ritu Narayan, found herself in the same predicament— how could she advance her career while making sure her two kids had trustworthy and reliable transportation and care?
A woman with two children smiles in front of a green backdrop with plants.
By the Numbers

Solving a massive problem 
hidden in plain sight

Zum’s work with districts across the country surfaced the realization that student transportation is the largest mass mobility segment in the America, plagued by disconnectedness and negative impacts on learning readiness.
26
million
children take school transportation daily in the United States
39%
of parents report their child has arrived late to school due to transportation issues ¹
55
billion
instructional minutes lost per year in America due to transportation issues ²
Testimonials
Woman with long hair in a blue top, smiling against a bright yellow background.
"We are failing our children one ride at a time — and calling it business as usual. We built Zūm because students deserve to arrive at school ready to learn, families deserve confidence, and districts deserve a system that actually works."
Ritu Narayan
Co-Founder and CEO of  Zum
Leading the Change

There is a better way

From a single idea to a platform trusted by some of the largest school districts in the country, Zūm has grown because the problem demanded a real solution — and we built one.
4.9 / 5
average parent rating across 1.7million+ reviews
98%
average on-time performance ³
6.5K+
schools served across 19 states
Three smiling students with backpacks stepping off a yellow Zum Services, Inc. school bus.
Behind the Scenes

Led by passionate experts and innovators

Behind Zūm is a team of engineers, operators, educators, and transportation specialists who believe that the technology we use to move people should reflect how much we value them. Our leadership brings together deep expertise in mobility, enterprise software, and public-sector operations — united by a single mission: make the journey to school safe, predictable, and delightful.
Meet the leadership team
Three professionals posing on an orange couch in a modern office setting.
Our Values

We are driven to serve

We put customers at the heart of every bold idea, executing with precision and integrity to strengthen the communities we serve.
Customer obsessed
We obsess about our customers’ needs. We delight and wow them by going above and beyond. We work diligently to gain and keep their trust.
Think big, execute meticulously
We think big. We scale hurdles, and we invent new paths. We're never satisfied. We're agile. We're always moving; we're always delivering with speed.
Do things the Right Way
We hold the highest integrity and always do what's right, regardless of what it takes.
Build better communities
We're committed to our mission of helping families and schools realize their full potential.
Sequoia logo featuring the word "Sequoia" with a stylized tree icon.
GIC logo featuring bold letters in a circular design, representing a corporate identity.
TPG logo featuring stylized star and curved lines, in black and gray colors.
SoftBank logo featuring two horizontal lines above the word "SoftBank" in a modern font.
Spark Capital logo featuring a stylized graph and the company name in bold typography.
Our Investors

Backed by the best

We've earned the confidence of leading investors because they understand what we understand: that fixing student transportation is one of the most meaningful and scalable problems in America today.
Students seated in a school bus, chatting and looking at each other, with rows of empty seats.
Recognition

Join an award-winning team

Zūm has been recognized by the world's leading business and workplace publications for our innovation, growth, and culture. We're proud of what we've built and where we're headed.
Learn more
3x Winner badge next to the Fast Company logo, showcasing Zum.'s innovative achievements.
Worlds Most Innovative Companies / World Changing Ideas
2x Great Place to Work winner badge with green text and gray logo.
Certified
CNBC Change Makers logo featuring the CNBC logo and the words "Change Makers" in bold.
Woman Transforming Business 2024
3x winner badge next to the CNBC logo, highlighting Zum.'s achievements.
2025 Disruptor 50 List
A Solvable Challenge

Student mobility is the largest mass transit system in the U.S., with 26 million students traveling twice per day.

The U.S. school bus fleet is double the size of all other mass transit combined, including buses, trains and airlines. Transportation is schools’ second-highest cost category, after salaries, totaling $50 billion a year nationwide. Yet the system is riddled with inefficiencies, from circuitous routes to under-capacity vehicles to one-size-fits all schedules that force students to spend too many precious hours each week in transit, rather than on critical learning and development.
At a time when transparency and agility rule the day in other industries, busing remains opaque. Parents have no visibility into where children are at any given moment or—often—who is driving them. Bullying and other safety incidents can take months to come to light. These and other problems translate into thousands of wasted hours and unnecessary stress for students and parents.
The Way Forward

It doesn’t have to be this way!

The technology currently exists to infuse our nation’s student mobility system with the reliability, efficiency and transparency we have come to expect from all manner of other services. By modernizing student mobility, we can improve the educational outcomes at scale. And we can do all of this while increasing safety for our children and building community among schools, families and a trusted network of drivers.

The school bus system, as an essential component of public education in this country, was designed to extend opportunity. But too often, it falls woefully short—and can even perpetuate inequality. These days, children from low-income households and those with special needs are more likely than their peers to depend solely on yellow buses for transportation—and are therefore disproportionately impacted by the system’s shortcomings.

Students with backpacks boarding a Zum Services, Inc. school bus as a smiling driver waits at the wheel.
Students exiting a yellow school bus, smiling, with drivers visible inside the bus.

The morning commute to school is not just logistics—it’s the on-ramp to learning

A child who arrives late and anxious is not ready to learn. What this research shows is that the challenge is not only operational—it is emotional, and it is affecting millions of students every day.

Students exiting a yellow school bus, smiling, with drivers visible inside the bus.
Students exiting a yellow school bus, smiling, with drivers visible inside the bus.
The Way Forward

Student mobility transformation

At Zum, we have already helped 4,500 U.S. schools in 17 districts nationwide begin this student mobility transformation, we envision a world where school districts have the best available tools and technologies at their fingertips. With these, they can share infrastructure with other nearby districts, deploy appropriately sized vehicles, create efficient routes, meet families’ changing transportation needs and, in the process, save millions of dollars that can be poured back into the classroom.


We envision a world where inefficiencies and inequities embedded in the school mobility system are rectified in real time, and where bus drivers receive the support they need to prioritize safety on the road and in their vehicles.


The technology exists to do this now, to do it safely and to do it well.

Students boarding a school bus, smiling and interacting in a bright, modern setting.
Our Vision

Our vision is built
upon 6 key pillars

Pillar 1

Flexibility

Transform the most inflexible part of our school system

Now’s the time to reinvent what remains the most inflexible part of the nation’s educational system: How students get to and from school. It impacts everything from the time the bell rings to the length of a student’s day to whether they are able to focus in or out of class. One recent study found that students with long commutes spend less time sleeping and exercising, suggesting “troubling public health implications for teens.”

Cloud-based software and AI have transformed virtually every industry. These same tools and technologies can infuse the student transportation system with new flexibility, transparency and agility, while also offering superior safety supported by real-time visibility. Tech-enabled flexibility allows systems to respond quickly and effectively to unexpected changes.

In addition to technology advancements, reconsidering the configuration of fleets, and introducing multiple vehicle sizes, can accommodate a variety of commutes.

A passenger uses a tablet displaying the Zum CMX app on a bus seat back.
Pillar 2

Equity

Better access for all

Education is our society’s most important tool for addressing inequity. And yet, so often our public school systems reinforce inequalities rather than reduce them. The yellow school bus was designed to extend opportunity, and throughout American history, busing has been a critical yet imperfect tool towards that end.


Poor families, children of color and children with special needs are more likely to depend on school buses for transportation. It is these families, then, that stand to gain the most if we transform how the system works. These are the students who suffer from what some have described as an “exploitation of children’s time,” as “students with large average times on buses report lower grades, poorer levels of fitness, fewer social activities and poor study habits.” (Source: Long Rides, Tough Hides Enduring Long School Bus Rides)



Students from low-income homes and special needs students are more likely to waste valuable hours as buses make circuitous routes. And because the current system is inflexible, these students are often denied the opportunity to participate in afterschool enrichment programs because they have no way of getting home.


We believe it’s possible to create a flexible, efficient busing system that offers an array of options, so that all students have the ability to seize these afterschool enrichment opportunities.In addition, modernizing student transportation would allow us to provide solutions for the large swaths of students who do not qualify for busing under the current, outmoded system—whether because they live too close to school (despite the fact that it’s unsafe to walk), because they are deemed to live too far from school, or for other reasons.

A woman using a computer monitor with a transportation app interface in a bright office space.
Pillar 3

Efficiency

Redirecting money from buses to classrooms

Studies have found that since the 1980s, the cost of student transportation has increased by 75 percent per student, on average. The contribution from state budgets has not kept pace, forcing many local districts to earmark a growing share of their funds for transportation. In low-income districts that are already underfunded, any savings gained through busing efficiencies can be put directly into the classroom to boost student achievement.

We can’t continue to expect that a one-size-fits-all vehicle works for every student. Reconsidering the configuration of fleets, and introducing multiple vehicle sizes, can accommodate for a variety of commutes. A route with five or six students, for example, can be served by an SUV, while one with fewer than 30 students can be served with a minibus.


By designing efficient routes and assigning an appropriately sized vehicle to each, we can save school systems millions of dollars. It may make sense to break up certain long routes, for example, and have an SUV serve children in one neighborhood while a minibus serves another, larger group in a different part of town. We can further maximize efficiency across cities and states, by making it possible for multiple school districts located within a geographic region to share infrastructure —including vehicles, network technology and maintenance capabilities— in order to more easily manage the supply and demand of student transportation.


Managing this infrastructure centrally, rather than siloing vehicles by each school, would allow for more efficient use of resources across the community. This will also help in speeding up the rollout of electric vehicles which will require charging stations, upgraded grid infrastructure and more.

In terms of time and money saved, this would be a tremendous boon for districts, cities and counties.

Woman with curly hair checks her phone while holding a cup in a bright kitchen.
Pillar 4

Safety

Tech and transparency can make our buses safe spaces

When it comes to our children, of course, safety is far and away the most important consideration. There is no amount of cost savings or operational efficiency that would make this endeavor worthwhile if safety were compromised, even in the slightest.

Perhaps the chief benefit of modernizing student transportation is that it would greatly enhance students’ safety and well-being, at the same time as it brings new efficiencies and savings.


School buses, have been “precarious environments beset by drug use, bullying, fighting and sexual activity. One study found that 40 percent of bus drivers said they had received reports of bullying within the previous month.

Imagine if bus drivers could report, monitor and track safety incidents using cloud-based tools. Imagine if parents and districts had visibility into what takes place on the bus. Secure on-board cameras can provide an additional pair of eyes, where necessary and appropriate.

A girl smiles and waves while sitting in a car, with a tablet mounted on the seatback.
Pillar 5

Sustainability

Protecting the environment for future generations

Transportation accounts for the largest share of greenhouse gas emissions in the United States. Over 90 percent of the nation’s 500,000 school buses are diesel buses, which emit notoriously noxious exhaust. More than 26 million children, and thousands of drivers, breathe this impure air on the way to and from school, which has a negative impact on health and academic performance, particularly for students with asthma and other respiratory conditions.


Zero-emission electric vehicles can provide clean, quiet, and pollution-free rides to children, benefiting their health and engagement in classrooms. It will reduce pollution and the quality of air for our communities. Our vision is to use the nation’s fleet of school buses as a battery on wheels, providing power back to the grid. School buses have predictable daily schedules and are typically used only a few hours each day, sitting idle during peak power usage, making them an ideal resource for our communities. At Zum, we aim to deploy electric buses on our platform to create over one gigawatt of flexible capacity—the equivalent of powering more than one million homes for one to four hours—when the electricity grid is overloaded. When fully deployed, this will be one of the largest Virtual Power Plants (VPP) in the world. By collectively building on this critical infrastructure, student mobility can play a profound and vital role in providing grid resiliency in our communities and nation.

A row of electric vehicle chargers lined up next to yellow school buses, with sunlight in the
Pillar 6

Community

Creating connections: schools, families, and a trusted network of drivers

Student mobility shouldn’t be seen as only a school district’s problem. It should be considered a community challenge, with the potential to influence and improve the lives of parents, students, teachers and drivers.
By transitioning to electric and fuel-efficient vehicles, we can improve the air quality that all community members breathe.

And let’s recognize and honor the critical role that school bus drivers play in our communities. Because they are caretakers who interact with students on a daily basis, we believe they should be properly trained, supported and empowered with state-of-the-art tools and technology. What if we could create an entire network of trusted, respected drivers like these and provide them with the compensation and benefits that are commensurate with the role? How much stronger and more resilient would our communities be?
Student transportation was never just about getting kids to school. From the earliest days of the yellow bus, it was fundamentally about achieving community potential. It’s time to restore that vision, and elevate it to meet our communities’ evolving 21st-century needs.

Students laughing and chatting on a school bus, engaged in a friendly conversation.
Contact

Ready to transform the daily school run?

See how Zūm’s Connected Mobility Experience can positively impact your community.

Get started
Three smiling students with backpacks stepping off a yellow Zum Services, Inc. school bus.
Two smiling employees in green Zum. polo shirts stand by a yellow school bus.
  1. NORC at the University of Chicago survey, 2026
  2. Based on survey analysis, public research, and Zum research
  3. The percentage of rides (pickups and drop-offs) completed within five (5) minutes of the scheduled bell time, measured against the district's published bell schedule in SY 2025-26.