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Blog Post

Good Morning, Zum

Zum technology on the big screen

Good Morning America, the top morning news program in the U.S. reached recently to feature Zum, as our solution really strikes a chord with parents across the nation. With kids going back to school this year, they were particularly interested to see our safety-first and tech-led approach in action. Particularly the Parent App that parents can use to track their kids while on route to and from school.

Parent using Zum app


As part of the production, we made our SF Yard available to them and they featured wonderful students,  parents, and our Founder & CEO Ritu Narayan. 


Watch the segment

Behind the scenes

We are so thankful for our community of parents, children and school bus drivers who took time out to share their experiences with Zum. The spot also featured our incredible fleet of state-of-the-art buses that provide a safe and sustainable ride.

Will Carr interviewing Zum parent

We were a little starstruck at first. But the Zum parents were poised and excited to talk about the impact of Zum on their daily lives with reporter Will Carr, seen here with the parents. 


We love our Zum school bus drivers. They played a big role in the spot, and play an even bigger role in school kids’ lives — from the good morning at pickup to the after school at drop-off.


These kids were excited to be on TV. And even more excited to ride the school bus and explore the depot. 


Our Founder & CEO Ritu Narayan is so natural and comfortable around buses and in front of the camera.


Searching for the right angle to pick up our EV bus’ best features. She’s a beauty!


For parents interested in learning more about how Zum works.

Please visit our Parents page to learn more about our Zum app, the technology platform and the vehicles we use to ensure the safest school transportation experience. 

What a blast. We wish everyone a good morning, across America.