Q&A with Joseph Chong, Zum Chief Marketing Officer

Joseph Chong joins Zūm as CMO following marketing leadership roles at several technology companies, including Incode, Zoom, Salesforce, and Twitter.

In his new role, Chong will provide leadership and execute Zum’s marketing strategy as the company continues to evolve and provide a technology-led transportation solution to thousands of schools nationwide. 

Chong shares why he’s excited to join the Zum team — and which NBA team he’s rooting for:

What excites you about your new position at Zum? 

Our mission of bringing student transportation into a new era with world-class technology and operations.

Which Zum pillar resonates with you the most? (Flexibility, Equity, Efficiency, Safety, Sustainability and Community) 

Community resonates most, because we have the opportunity to strengthen school communities by improving on-time ride performance to and from school, enabling better visibility and communication across the community members, and helping districts and yards better serve their riders.

What was your experience riding the school bus? Did you face similar student transportation challenges with your own family? 

I rode a school bus throughout elementary school and junior high in a very rural part of North County San Diego. I grew up on a farm, and it was the last dropoff after school, so it took an hour on some days! My kids both rode yellow school buses during elementary school or high school, and my son Nolan rode a Zum shuttle back in 2018! Buses have definitely helped my kids get to and from school, and the experience on the bus really affected how their day went.

What’s your ideal way to spend your weekends? 

I love spending time with my family outdoors, hiking, skiing, traveling, eating, or watching TV. I also love watching the NBA on TV or, occasionally, in person.

What’s the most recent book you’ve read? 

When Breath Becomes Air by Paul Kalanithi — an incredibly moving book!

What was the last photo you took?

Of my family in Niseko, Japan.

What is your favorite sport and what team are you a super fan of? 

Basketball. The Lakers.

What’s something about you that might surprise people?

I was an extra in a McDonald’s commercial. 🙂

Welcome to Zum’s team, Joseph!